I write for brands where the buyer is informed, the sale is complex, and generic content fails visibly. OEM teams, agency creative directors, and B2B marketing leads know what bad writing costs them. So do I.
Most of my work lives at the intersection of automotive and B2B — brands where the buyer is informed, the sale is complex, and generic content fails visibly. I've covered OEM strategy, EV adoption, fleet procurement, and dealership operations with bylines in CBT News.
Founders and marketing leads call me when their message is fuzzy, their content is bloated, or their team is shipping words nobody trusts. I help clarify what you're trying to say, cut what doesn't matter, and build content systems that scale without turning into noise.
I use AI to speed up research, pressure test ideas, and remove busywork. I don't hand it the wheel. Strategy stays human. Voice stays human. Accountability stays human.
Full Background →"Written for the buyer who can tell when the writer doesn't know the product."
No vague discovery processes. No three-week ramps. Clear scope, clear output, clear expectations. I've been in this industry — the brief I need from you is shorter than you think.
You're not briefing me from scratch. I already understand your buyer, your vertical, and what good looks like. Best fit for OEM brand content teams and agencies holding automotive or B2B accounts.
Clear picture of what's working, what isn't, and what to do next. Delivered as a roadmap you can actually execute. Frequently converts to a retainer because the audit surfaces work worth doing.
Written for the buyer who can tell when the writer doesn't know the product. CBT News bylines. BusesForSale operational experience. You'll know within one piece whether it's right.
Executive thought leadership, LinkedIn articles, industry bylines. I've spent a career writing in other people's voices and understanding what they're actually trying to say.
Most OEM content teams are staffed with people who believe in the product. That's lovely. It's also why they write copy that reads like a press release that fell in love with itself.
Write for the guy with the checkbook. He's the one who matters.
Read the Full Post →"Steve has a unique ability to synthesize complex information and distill it into compelling, digestible content. He has a talent for understanding the needs of our clients and crafting content that speaks directly to them."
— Reece Jacklitch · Director of Marketing, Outsell (Impel AI)
Fill out the contact form. Tell me what's not working. I'll read it and tell you whether I can help.
If there's a fit, we talk. Thirty minutes. I come prepared. You leave with a clear picture of what working together looks like.
No three-week ramp. I've been in this industry. The brief I need from you is shorter than you think.
Tell me what you're dealing with and I'll tell you if I can help.
Let's Talk